Good Design engaged pm with the key focus of increasing awareness with consumers for the Australian International Design Awards and the products / services the awards expose.

Good Design are the producers of The Australian International Design Awards -  the peak body for awarding excellence in design in Australia. Up to 350 items released to market including digital, mobile, architectural, trade and consumer services / products are assessed annually by a team of international judges.

Whilst the Australian International Design awards have been a hallmark of the design industry for over 50 years, the relationship with consumers is something that the team at Good Design have been very keen to build over the past few years.

Good Design engaged pm with the key focus of increasing awareness / touchpoints with consumers for the Awards and the products & services the awards expose.

pm set-out to forge a relationship with Westfield, creating Westfield Good Design as a direct drive to retail, a travelling showcase of the awards consumer products. Secondary to this Premium Media created a number of display “pods” to become a part of the annual Vivid Festival in Sydney for the Design Awards to obtain 2- weeks of exposure to over 100 000 people in the highest foot traffic location in Sydney, Martin Place.


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We have had the pleasure of working with Sam Jackson and the team at pm over the last few years and I can say without reservation – they are ‘the business’. Sam has an intimate set of skills that are difficult to find in today’s challenging business environment. He constantly brings a new perspective and focus to our business and tackles each project with a careful balance of creativity and commercial rigour.
— Brandon Gien, Managing Director, Good Design Australia

Westfield Bondi Junction were extremely pleased at the feedback received from shoppers and retailers alike. Shoppers are becoming more discerning and it was great to see the buzz generated by our shoppers being able to touch, feel and try these products and the direct drive to retail is something that separated this activation from so many others
— Cameron Scott, Brand Space Manager, Westfield Bondi Junction