Good Design engaged pm with the key focus of increasing awareness with consumers for the Australian International Design Awards and the products / services the awards expose.
Good Design are the producers of The Australian International Design Awards - the peak body for awarding excellence in design in Australia. Up to 350 items released to market including digital, mobile, architectural, trade and consumer services / products are assessed annually by a team of international judges.
Whilst the Australian International Design awards have been a hallmark of the design industry for over 50 years, the relationship with consumers is something that the team at Good Design have been very keen to build over the past few years.
Good Design engaged pm with the key focus of increasing awareness / touchpoints with consumers for the Awards and the products & services the awards expose.
pm set-out to forge a relationship with Westfield, creating Westfield Good Design as a direct drive to retail, a travelling showcase of the awards consumer products. Secondary to this Premium Media created a number of display “pods” to become a part of the annual Vivid Festival in Sydney for the Design Awards to obtain 2- weeks of exposure to over 100 000 people in the highest foot traffic location in Sydney, Martin Place.