pm have undertaken the role of partnership strategy, management and roll-out, event management and industry liaison for SAE Australia, representing the five capitol city campuses.

SAE Creative Institute is a tertiary education business, encompassing the creative industries; film, music, graphic design, web design, mobile design, animation, gaming and more. SAE has 53 campuses in 27 countries and a history spanning almost 40 years.

pm came into contact with the business by producing a campus launch  / campus open day for 1200 people with the then Australian Prime Minister, Kevin Rudd, at SAE’s Brisbane campus. SAE were interested in Premium Media’s management of brand execution / activation and experience with sponsorship / partnership management.

pm have undertaken the role of partnership strategy, management and roll-out, event management and industry liaison for SAE Australia, representing the five capitol city campuses.

The SAE strategy has been to bring in desirable partners that encompass the creative industries into year-round relationships, rather than on-off event sponsorships. These partners present credible, forward thinking and aspirational experience for existing and potential students to engage with.


Partnership management

Event management

Industry Relations

Product Launch


Experiencing pm’s management of event sponsorship on the ground helped me realise how well they know the space and how to operate in it! They have been invaluable in helping SAE develop and manage strategic partnerships; from my perspective there is is no better ally in events and sponsorship management.
— Jo Anthonyz – SAE Creative Institute CEO