A take over of The Rocks precinct: 100 individual chocolate, sweet, dessert purveyors, live music stage, live test kitchen stage, bar areas and 70 000 people.
Nova Entertainment are a growing entertainment brand in Australia managing a number of media assets including Smooth FM, Nova FM, Smooth TV (Foxtel) and a range of digital assets. The company also operate an internal creative agency, create, which services the networks with a range of concepts and ideas to provide traction for their range of commercial clients.
Create approached pm with the idea of a chocolate food festival in conjunction with one of their clients, The Sydney Harbour Foreshore Authority. After a range of research, pm put together a plan for the inaugural Smooth Festival of Chocolate.
Encompassing over 80 individual chocolate, sweet, dessert purveyors, live music stage, live test kitchen stage, bar areas and brand activation areas, the first Smooth Festival of Chocolate attracted over 70 000 people.