A take over of The Rocks precinct: 100 individual chocolate, sweet, dessert purveyors, live music stage, live test kitchen stage, bar areas and 70 000 people.

Nova Entertainment are a growing entertainment brand in Australia managing a number of media assets including Smooth FM, Nova FM, Smooth TV (Foxtel) and a range of digital assets. The company also operate an internal creative agency, create,  which services the networks with a range of concepts and ideas to provide traction for their range of commercial clients.

Create approached pm with the idea of a chocolate food festival in conjunction with one of their clients, The Sydney Harbour Foreshore Authority. After a range of research, pm put together a plan for the inaugural Smooth Festival of Chocolate.

Encompassing over 80 individual chocolate, sweet, dessert purveyors, live music stage, live test kitchen stage, bar areas and brand activation areas, the first Smooth Festival of Chocolate attracted over 70 000 people. 


Stakeholder Management

Development Application Management

Production Management

Event Management

Mapping

Licensing

Food & Beverage Management

Activation


pm are only choice for large scale events. Their understanding of our commercial needs, the requirements of our brand, their ability to manage multiple stakeholders and their understanding of large scale events is second to none
— Andy Milne – Head of Create, Nova Entertainment
We work with pm planning and executing a number of large scale events in the SHFA precincts. pm are able to work seamlessly with all stakeholders and departments, whilst delivering events that meet and exceed SHFA’s expectations
— Justine Earl-Smith - Head of Commercial Enterprises Sydney Harbour Foreshore Authority